Bringing Zomer’s Imaginative World into Everyday City Life.
Zomer has launched its Fall/Winter 2025 campaign titled “Back to Front”, photographed by David Luraschi. Shot on the streets of Paris, the campaign revisits the playful concept from the March runway show, capturing the brand’s joyful and spirited DNA.
The “Back to Front” campaign is a direct extension of the creative concept first introduced during Zomer’s FW25 runway show. The collection itself was designed in reverse, featuring silhouettes that playfully challenge traditional garment construction. For instance, trench coats button at the back and shirt collars are placed at the hems of coats and pants. This deconstructed and inverted approach is at the core of the brand’s DNA. The campaign photos, captured by Luraschi, bring this idea into an urban setting, transforming the city of Paris into a stage for Zomer’s creative vision.
Check out the images below.
PHOTO CREDIT: Zomer
