Local Creativity.
Adidas marked the final day of Shanghai Fashion Week with the launch of ‘Power of Three’ – a dynamic initiative that began with a striking runway presentation and extended into a series of immersive fashion experiences, commemorating two decades of the brand’s Creation Centre Shanghai.
For the past twenty years, Creation Centre Shanghai has stood as the creative heartbeat of Adidas in China. The hub has produced an extensive range of footwear and apparel tailored specifically for the local market, while cultivating meaningful collaborations with artists, athletes, and cultural institutions to celebrate Chinese creativity.
On the runway, Adidas unveiled a collection curated by its local design team – a thoughtful fusion of sport performance and fashion aesthetics, featuring over one hundred looks. In parallel, Adidas introduced an innovative see-now-buy-now experience, enabling guests to purchase key looks as they appeared on the runway.
The collection is available for a limited time at select Adidas Originals flagship stores.
PHOTO CREDIT: Courtesy of Adidas.
