Timeless Rodeo.
Post Malone steps into fashion with the official launch of his namesake label, Austin Post, unveiling its debut ready-to-wear line: The Permanent Collection. First seen on the runway in Paris, the collection offers an elevated interpretation of modern Americana — translating the artist’s raw, rebellious energy into timeless, everyday staples.
Built around denim, classic shirting, and utilitarian outerwear, the line embraces a distressed aesthetic with starch-finished creases, heavy fleece, and a worn-in texture that nods to vintage American workwear. Each piece channels Post Malone’s personal style — familiar to fans through his on-stage wardrobe — grounding the collection in authenticity, storytelling, and effortless wearability.
A debut that feels both grounded and iconic, The Permanent Collection cements Austin Post as a label to watch in contemporary menswear.
Take a look below into the collection.
PHOTO CREDIT: Austin Post
