The power of stillness.
With loungewear as its signature, this season London-based fashion label By Ola ventures into the world of tailoring with Amazing Grace – a collection described by the brand’s team as an evolution of its design language.
Launched in December 2024 by creative director Ola Alabi, the brand is defined by minimalist pieces that embody comfort and effortless sophistication – modern wardrobe essentials that blur the line between leisure and luxury.
For this season, however, the label moves beyond its signature loungewear, introducing a more versatile and complete wardrobe. Taking centre stage is the Tropez Coat – a long soft-caramel coat that strikes a balance between strength and ease. The drop also features tailored trousers, polo shirts, hoodies and jackets in tones of grey, cream and brown.
This limited collection is available at byola.co
PHOTO CREDIT: Courtesy of By Ola.
