A Fresh Concept for Retail Experience.
Spanish footwear brand HOFF has officially unveiled its new flagship on Madrid’s Calle Velázquez, a space conceived as a living, breathing cultural hub.
Blurring the lines between fashion, art, and lifestyle, the flagship features an art gallery curated by leading creatives such as Moisés Nieto, a premium Japanese matcha café, and a dedicated Sneaker Lab offering personalised customisation. Each detail, from travertine marble displays and theatrical lighting to a handcrafted wicker palm sculpture, reflects HOFF’s vision of retail as an immersive experience. Elevated yet accessible, the store’s open architectural design captures a new era of transparency in fashion retail – where creativity, community, and craft converge.
