Walking in the clouds.
Spanish craftsmanship meets Swiss precision as LOEWE and On join forces once again for Autumn/Winter 2025, unveiling the Cloudsolo sneaker — a limited-edition release and the first silhouette co-designed by both brands.
The design debuts a single CloudTec Cloud element in the heel, paired with a Helion superfoam midsole and flexible Speedboard for next-level comfort, cushioning, and movement. Up top, LOEWE’s signature pebble toggle meets On’s technical mesh, crafted from semi-translucent yarns that merge lightness with texture. Finished with adjustable elastic speed laces and dual LOEWE × On branding, the sneaker arrives in a line-up that moves from the bold — Turquoise, Orange, Lime Green — to the understated and neutral.
Alongside the Cloudsolo, the updated Cloudtilt makes its return with a knitted mesh sock upper, rubber toe guards, and a branded heel loop, now reimagined in Denim Grey and Denim Blue for the new season. The drop also expands into performance-ready apparel, featuring seamless base layers and city staples built for movement. Highlights include a flocked anorak inspired by LOEWE’s runway tactility, cargo trousers, and utility outerwear.
Captured through the lens of Ryan McGinley, the campaign spotlights dance collective MazelFreten, directed by Bleunuit with movement direction from Ash Rucker. The LOEWE × On Cloudsolo drops with online pre-registration from 15 October, ahead of a full release on 16 October — both in-store and online.
PHOTO CREDIT: Courtesy of On.
