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Mel C Stars in JW Anderson’s The Loafer Bag Campaign

By October 28, 2025FASHION NEWS

A Different Spice.

You might know her as Sporty Spice – singer and songwriter Mel C takes centre stage in the new JW Anderson campaign, which reinterprets the brand’s signature Loafer Bag in soft brown suede and smooth calf leather.

Crafted in Italy, the compact silhouette balances structure and ease – featuring a top handle, an adjustable crossbody strap, and silver-finish hardware that accentuates its refined yet functional design.

The campaign showcases the Resort Spring/Summer 2026 collection, defined by its commitment to traceable origins, refined materials and enduring design. The line includes knitwear spun from the finest yarns, Japanese-crafted denim, and fold-over trousers inspired by archival designs, made in Donegal tweed and Locharron pure new wool tartan. Completing the collection are stick chairs handmade in England, bridging craftsmanship and contemporary design.

Take a look at the campaign below.

PHOTO CREDIT: Courtesy of JW Anderson.

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