Beyond the Court.
LA-based luxury streetwear label Rhude has announced its latest collaboration with the American payment platform Afterpay – a limited capsule collection designed just in time for basketball season.
Founded by Filipino-born designer Rhuigi Villaseñor in 2015, Rhude is a Los Angeles-bred brand that bridges refined craftsmanship with streetwear sensibilities, presenting its vision through ready-to-wear collections. Designed from a narrative perspective, Rhude’s aesthetic is both a reflection of contemporary socio-economics and Villaseñor’s personal journey upon arriving in Los Angeles.
In the teaser for the collection, Western influences meet court culture, with basketball shorts styled alongside a hoodie and jeans – blending Americana with urban sport codes.
Afterpay has previously collaborated with brands through its Dropshop initiative – a digital platform offering exclusive, time-sensitive fashion releases. The capsule will be available from 30 October via The Dropshop by Afterpay.
PHOTO CREDIT: Afterpay.
