A Dialogue Between Cultures.
FOUND returns for Fall/Winter 2025 with a collection that bridges heritage and utility, craftsmanship and sport, nostalgia and the now. Rooted in founder Faraz Zaidi’s dual influences (South Asian tradition and rural Americana) — the lineup unfolds as a series of richly textured chapters.
At the core is artisanal outerwear, where workwear silhouettes are transformed through embroidery, sequins, beading, and mirror embellishments, hand-finished by artisans in Pakistan. These pieces double as cultural memory-keepers, celebrating the eccentricity of South Asian occasion wear while set against the grounded fabrics of American workwear.
This season also deepens FOUND’s sportswear vocabulary, with nylon track jackets in unexpected palettes and embroidered cotton jerseys inspired by global football culture. Within the collection, colour palettes include burnt reds, vintage sands, and washed blacks.
Take a look at the lookbook below.
PHOTO CREDIT: FOUND
