Could this be Matthieu Blazy’s first Chanel ad?
Of course, it’s not real — but A$AP Rocky was spotted down on one knee before actress Margaret Qualley in New York City, filming Chanel’s latest cinematic campaign. The scene, is what seems to be a playful nod to a proposal, reimagining modern romance through the House’s elegant lens – poetic, stylish, and full of charm.
Though little else is known about the ad, we can only imagine it to be an ode to intimacy and romance, blending Rocky’s effortless cool with Qualley’s classic French-girl poise.
Could Matthieu Blazy be making his Chanel campaign debut here? And if so, what might it tell us about the direction he’s taking the House’s storytelling?
