A warm tribute to Valérie.
Jacquemus has launched a new bag, but this one is like no other. A release, perhaps the brands most personal, titled: ‘Le Valérie,’ dedicated to Simon Porte Jacquemus’s late mother.
Off the back of his “Le Paysan” runway show, which celebrated nostalgia and his childhood in the French countryside, this accessory is a lovely tribute to rural life, championing the art of simple, everyday, beauty. The accessory is pure Jacquemus magic, perfectly balancing sleek city elegance with a touch of handmade, naive charm, as if the leather was folded by hand. Adding to the buzz, the campaign for the bag stars actress Charlotte Lebon, widely-known for her role in ‘The White Lotus’.
The Le Valérie is designed to be both a chic centrepiece and your go-to daily companion. It’s mature and structured, yet playfully comes with tiny leather charms shaped like fruits and vegetables, a sweet nod to the designer’s farm-to-table roots and the honest gestures of working the land.
The Le Valérie, a dedication to his mother, is available now. Take a look below.
