A cinematic holiday journey celebrating light, legacy, and the spirit of travel.
Louis Vuitton has revealed its Holiday 2025 campaign titled: “Le Voyage des Lumières” – a tribute to the magic of the season and the House’s timeless spirit of travel.
Shot by Jonas Lindstroem, the film begins in Asnières, home to Louis Vuitton’s first workshops, where a handcrafted Malle Courrier trunk becomes a glowing guide through Paris. A lantern drifts across the skyline, leading viewers through dreamlike scenes from aurora-filled skies to frozen lakes and fireside moments, each capturing warmth, craftsmanship and connection.
The journey ends at the Pont Neuf, where hundreds of lanterns light up the night, symbolising the joy of travel and shared wonder. In its closing moment, a mother and child look up, proven as a simple reminder that the brightest journeys are those filled with love and imagination.
“Le Voyage des Lumières” celebrates the enduring spirit of Louis Vuitton, a story of light, dreams and the beauty of the holidays. Take a look at snippets from the campaign below.
PHOTO CREDIT: Courtesy of Louis Vuitton
