The art of perception.
Samsøe Samsøe has unveiled its Pre-Spring 2026 collection through “PERCEPTION”, a campaign that celebrates community, creativity, and the diverse viewpoints that shape modern culture.
Captured in Paris by photographer Vitali Gelwich, the campaign brings together a collective of emerging visionaries from across creative disciplines, spanning music, photography, journalism, styling, and art direction, each offering a unique lens on contemporary expression.
DJ Kim Turnbull channels the collection’s lively, spontaneous energy; Goldie Williams Vericain reveals an intimate, emotionally resonant portrait of the city; while TJ Sawyerr, journalist and art director, and Jenn Abey, stylist and fashion producer, infuse the campaign. Together, they embody the essence of PERCEPTION: a celebration of individuality and the collective creativity that defines Samsøe Samsøe’s world.
Take a look at the campaign below.
PHOTO CREDIT: Samsøe Samsøe
