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UGG Unveils Two New Holiday Drops ft. Rina Sawayama and Central Cee

Staying warm, in style.

This Holiday season, UGG invites you to stay warm in style with two new launches, “Iconic Feeling” and “Iconic Innovation”.

The Iconic Feeling campaign celebrates the joy of giving and receiving, fronted by musician Rina Sawayama and global rap star Central Cee. Set within a floor-to-ceiling shearling oasis, the duo embodies the brand’s signature warmth and comfort while showcasing the new Classic Ultra Mini Chalet Boot, a playful yet elevated take on an UGG icon.

Meanwhile, “Iconic Innovation” looks to the future of cold-weather wear, where high fashion meets high function. Together, the two collections capture the essence of modern comfort.

PHOTO CREDIT: Courtesy of UGG

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