They are back.
Following the success of their debut collaboration — which sold out within hours — 247, the performance-wear arm of Represent, has announced the launch of its second collaborative shoe with PUMA: the PUMA x 247 Deviate Nitro Elite 3.
A year on, the two brands reunite to deliver a fresh take on the iconic high-performance racing trainer, engineered for athletes who demand excellence in both function and design. Arriving in a new Black Alpine Snow colourway, this edition inverts last year’s release, presenting a bold black silhouette accented with sharp white detailing.
“Having partnered with PUMA on multiple launches and worked closely with their team on this latest iteration of the Deviate, we are once again incredibly proud to see our name, logo and identity aligned with such technically advanced footwear. This edition reflects both the performance standards athletes expect and the design principles that define 247,” said George Heaton, co-founder and Creative Director of Represent.
The PUMA x 247 collection will be available from representclo.com/247 and puma.com on 13 December.
PHOTO CREDIT: Courtesy of 247 and PUMA.
