Toothpaste gets high-fashion treatment.
Fashion designer Rick Owens has branched out beyond clothes, quite literally, as this week he officially unveiled a four-piece oral-care collection created in collaboration with Selahatin. The line includes a whitening toothpaste, a mouthwash, a concentrated mouth-spray and a handmade horn-handled toothbrush (crafted by hand and built from natural materials).
What makes this unusual: Owens says the collaboration began after he spotted a Selahatin advertisement quoting him, stating that he liked their bold aesthetic and reached out to propose working together.
“I believe in he idea that you don’t need to have many things, but that essential things should be made special.” said Rick Owens.
Would you get this unique product? Could this be the future of fashion and wellbeing?
