Born in L.A.
If you didn’t know the brand behind some of the stage looks worn by Rema, Leon Thomas, and more, it’s S H O E, the Los Angeles-based label founded by Michael Shoemore in 2021. Operating at the intersection of luxury and streetwear, the brand crafts narrative-driven ready-to-wear that pulls from modern socioeconomic realities and Shoemore’s personal storytelling. With no formal fashion training, he relies on instinct, texture, and construction to create pieces that feel raw, intentional, and elevated.
For this season they have taken that vision further with dark, muted tones across utilitarian and relaxed silhouettes. Military-inspired sets, structured bomber jackets, and relaxed outerwear. The brand’s influence is already being felt off the grid, with custom looks for Kanye West’s Vultures Rolling Loud stage last year and even a showroom in Paris later this year, is this the new emerging brand we expect to see in the next few years? Let us know.
PHOTO CREDIT: Courtesy of the brand
