DBD is on the way.
We’ve been waiting, and now that DON’T BE DUMB is on the horizon, A$AP Rocky is turning our anticipation into atmosphere. Through creative collective AWGE, Rocky has unveiled a new merchandise capsule that dives headfirst into the dark, industrial mood shaping the upcoming project, blurring the line between streetwear, storytelling, and cultural artefact.
The collection leans heavily into rugged textures and visual distortion, with standout apparel including “GR1M” flannels, “Rugahand” hoodies, and the layered “Babushka” twofer tops that echo Rocky’s signature styling language. More than wearable graphics, each piece provides the suggestion that it is a tangible extension of the album’s world, raw, cinematic, and purposefully hard-edged, in true Rocky style.
The DON’T BE DUMB capsule is available now exclusively via the official AWGE webstore. Are you ready for DON’T BE DUMB? Check out what’s on offer below.
PHOTO CREDIT: AWGE | A$AP Rocky
