Through a Parisian lens.
For Spring/Summer 2026, Ami Paris looks inward to its roots, celebrating the everyday energy of Parisian life.
Shot by Anthony Seklaoui at Place des Victoires, the setting holds special significance as both the location of the SS26 runway show and the brand’s headquarters. The campaign captures a balance of refined tailoring and effortless street style, grounded in the reality of the city.
Staying true to Ami’s understated DNA, the imagery embraces authenticity through unfiltered moments and a cast that blends professional models with street-cast faces. Motion blur reflects the pace of Paris, while golden-hour light adds a soft, cinematic warmth. Designed by founder and creative director Alexandre Mattiussi, the collection introduces a new seasonal palette led by soft sage green across suiting and outerwear, complemented by pastel yellow accents that bring freshness and light to layered looks.
Quintessentially spring and summer, check out the campaign below.
PHOTO CREDIT: Courtesy of AMI Paris
