Dior Heads Home to Paris for the Launch of Its New Book Cover Totes

Dior has unveiled a new campaign paying tribute to the pleasures of reading, set along the banks of the River Seine in Paris. Captured by photographer Angèle Châtenet, the imagery places literature at the centre, unfolding among the city’s historic bouquinistes stalls.

The campaign brings together a mix of writers, booksellers and literature lovers, alongside musician and artist 070 Shake, who appears as one of the featured faces. Rooted in Parisian culture, the campaign frames reading as both a personal ritual and a shared cultural experience, reinforcing Dior’s ongoing dialogue with art, creativity and everyday elegance.