An evolution is here.
LOEWE’s new era is officially underway. With Jack McCollough and Lazaro Hernandez at the helm, the house is signalling a bold change, starting with one of its most recognisable assets: the logo.
The designers have subtly reworked LOEWE’s iconic four-pronged anagram, removing its lower half to create a pared-back, two-part mark. It’s a restrained edit rather than a dramatic overhaul, but one that speaks volumes. Cleaner, sharper, and more contemporary, the update reflects a shift toward refinement without erasing the brand’s heritage.
In luxury fashion, touching a legacy logo is a bold first move. What do we think? Let us know.
