A design-led experiment.
MELLER has launched MELLER Lab, a new experimental platform within the brand focused on concept-driven design and limited releases. Debuting with PROJECT 01, the initiative offers a glimpse into MELLER’s most progressive ideas before they are refined for wider release.
MELLER Lab is positioned as a space where instinct guides the design process, moving away from trend-led cycles. Each eyewear design will be released in limited iterations over time, with every project exploring a distinct creative direction. The launch campaign adopts a clinical, surgical visual language, reflecting the precision and intent behind the process. Frames and lenses are presented as if mid-construction, reinforcing the idea of eyewear as an ongoing experiment rather than a finished product.
In MELLER Lab, eyewear is not shaped to meet expectations. It establishes its own rhythm, setting a clear statement for where the brand’s future-facing ideas begin. Take a look below.
PHOTO CREDIT: Courtesy of MELLER
