A cinematic homage to 1970s Los Angeles and Hollywood mythology.
AMIRI has launched its Spring/Summer 2026 campaign, “Chateau AMIRI, California”, an imagined hotel conceived as a meeting place for intersecting lives and layered narratives.
Continuing the brand’s cinematic approach to seasonal storytelling, the campaign draws on the nostalgia of 1970s Los Angeles and the mythology of old Hollywood. Set across hazy bedrooms, empty suites, crowded lobbies and sunlit pools, Chateau AMIRI becomes a stage for encounters, moments that feel like fragments of an undiscovered film.
Leading the ensemble cast is Emmy and SAG Award-winning actor and Golden Globe nominee Michael Imperioli, joined by Danny Ramirez, Malcolm McRae, and models Jordan Daniels and Heather Diamond Strongarm. Each appears as a heightened version of themselves, blurring the line between fiction and reality.
PHOTO CREDIT: Courtesy of AMIRI
