Introducing Loewe’s New Era.
Loewe has just unveiled a new chapter.
Jack McCollough and Lázaro Hernández have revealed their debut campaign for the house after assuming creative direction in March 2025, succeeding Jonathan Anderson.
Photographed by Talia Chetrit, the collection itself draws heavy inspiration from the minimalist, bold spirit of Ellsworth Kelly. This translates into a series of “colour-drenched” garments like vibrant, primary-toned skirts and pieces constructed with abstract, almost architectural silhouettes that we got to see on their debut show during Paris Fashion Week last year. It’s a masterclass in “instinctive modernity,” proving that the duo can move beyond the existing Loewe playbook while keeping the brand’s soul intact.
How do we feel about this collection? If this is their opening note, what new silhouette of modern luxury are they about to carve into fashion’s future?
PHOTO CREDIT: Courtesy of Talia Chetrit
