A new permanent line focused on softness, stretch and daily wear.
SKIMS is entering a new chapter in its essentials offering with the launch of Everyday Cotton, a premium cotton underwear and bra collection designed for comfort-led, everyday wear.
The line debuts with a campaign starring Kylie Jenner, photographed by Mert Alas. Set against a clean, modern backdrop, the imagery highlights core pieces including the Triangle Bralette and coordinating Thong in Cocoa Heather, styles positioned as foundational staples made to be worn on repeat.
Since launching, SKIMS has built its reputation on solutions-focused foundations that prioritise fit and inclusivity, from Fits Everybody to Seamless Sculpt. Years in development, Everyday Cotton joins the brand’s permanent core collections, signalling a continued focus on elevated basics designed to work for every body.
Take a look at the campaign below.
PHOTO CREDIT: SKIMS
