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UGG Taps Central Cee and Su Yiming for Spring 2026 Campaign

The Tasman evolves as the brand leans into elevated versatility.

UGG has unveiled its Spring 2026 campaign, fronted by global rap artist Central Cee and Olympic snowboarding champion Su Yiming. The release spotlights the brand’s latest offering of clogs and mules, introducing new silhouettes derived from its fan-favourite Tasman model.

Building on the enduring popularity of the Tasman, the updated styles reinterpret the familiar slip-on shape with refreshed proportions and detailing, reinforcing UGG’s focus on comfort-driven design with broader lifestyle appeal. By casting Central Cee and Su Yiming, the brand aligns the launch with two influential figures who represent distinct cultural arenas, music and sport, underscoring the collection’s emphasis on versatility and cross-category wearability.

The Spring 2026 drop continues UGG’s push to position its heritage silhouettes within a more elevated, fashion-conscious context, while retaining the relaxed ease that defines the label.

PHOTO CREDIT: UGG

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