Off Road.
For SS26, Daily Paper hands the wheel to Vic Mensa, and he drives the narrative fully off road. Acting as both face and creative director, Mensa stars the campaign that reframes success through autonomy, evolution, and cultural memory where besides the message behind it, the collection takes main centre.
Shot inside Mensa’s own home in Los Angeles, the campaign unveils the key pieces from this collaboration: washed textures, utility-leaning fits, and emotionally charged styling blur the line between wardrobe and personal archive with references to heritage and diasporic identity layered into the campaign. It’s less about escaping the system, more about redesigning it on your own terms.
The full collection will be available globally from the 26th of February, online and in Daily Paper stores.
PHOTO CREDIT: Daily Paper
