adidas Originals turns to the streets for SS26.
adidas Originals is spotlighting football culture beyond the pitch with its Spring/Summer 2026 collection and campaign, landing ahead of the FIFA World Cup 2026.
Building on the recent reveal of its World Cup away kits, the collection reworks classic football staples for everyday wear. Terrace-rooted pieces like the Samba, Handball Spezial and Firebird tracksuit return, alongside updated styles including the Megaride F50 and Predator Sala.
The campaign shifts focus to the spaces around the game, from streets to shared fan moments, capturing football as a broader cultural language. Shot by Jack Begert and Chris Rhodes, it features a mix of athletes, creatives and fans, including Jude Bellingham.
Timed for a summer of global football, the release positions adidas Originals at the intersection of sport, style and community. Take a look at snippets from the campaign below.
PHOTO CREDIT: adidas Originals
