G.H. Bass & Pop Trading Company Link for New Footwear Release

G.H. Bass and Pop Trading Company have teamed up on a new denim loafer ahead of the Spring/Summer 2026 season, stepping out with a reinterpreted take on the iconic Easy Weejuns silhouette.

Putting their heritage pair against a street-ready lens, G.H. Bass tapped Pop Trading Company’s denim expertise for this drop, reimagining the Easy Weejuns Lincoln POP Loafers in a classic light blue denim. Opting for an all-over POP laser print, the pair look to the historical styles of skater culture for inspiration, utilising the fabric of movement to get this silhouette ready for everyday wear. Bridging the gap between the duo’s respective design DNAs, Easy Weejuns Lincoln POP Loafer is finished off with Pop’s signature silver snaffle hardware whilst being set on a water-resistant rubber sole. The campaign film – directed by Dan Henshaw – looks to delve into the shared cultural ground between heritage craftsmanship and modern skate style, capturing the ways music, skate culture, and personal style intersect. Shot in London, the campaign film stars Nick Jensen and Tim Burgess, being soundtracked by “Viva La Sociale” by The Charlatans.

G.H. Bass and Pop Trading Company’s Easy Weejuns Lincoln POP Loafer is available to buy now via the G.H. Bass website.

Check out imagery below.

PHOTO CREDIT: G.H. Bass / Pop Trading Company