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True Whitaker brings a fresh edge to GANNI
GANNI is entering a new season with a fresh face, casting True Whitaker as the star of its latest global campaign.
Fronting the push is the Mini Hobo Bag, the smallest silhouette in the GANNI Hobo family, reintroduced in new colours, textures and finishes. Playful yet functional, the design leans into the brand’s signature mix of personality and practicality, complete with details like the laced mirror tag, Butterfly-logo dice puller and its sculptural curved shape.
Shot by Gray Sorrenti and styled by Vanessa Reid, the campaign captures Whitaker in a way that feels raw rather than overly styled. The Mini Hobo feels worn, not styled, echoing the effortlessness and confidence of the GANNI Girl.
The Mini Hobo is available to shop now at all retailers.
PHOTO CREDIT: Images courtesy of GANNI
