Zendaya and Law Roach Star in ON’s New Campaign

Zendaya and On have introduced their first-ever co-designed apparel and footwear collection – bringing together Zendaya’s modern perspective with On’s sportswear expertise. Refined silhouettes reflect Zendaya’s sporty style while staying true to On’s DNA.

Zendaya partners up with famed stylist Law Roach, who previously described her as his “fashion soulmate”, in a three-minute montage entitled “Shape of Dreams”. Directed by Academy Award-winner Spike Jonze, the fashion soulmates are brought together in his whimsical dream lab, with each having the power to transform the models into various shapes. Roach ends up altering Zendaya into a square, Spongebob-like figure before twisting her sleeves to reveal a classic windbreaker and shorts combination. Zendaya and Roach’s fun continues in a comical short video series, on Instagram, where Zendaya plays the role of Roach’s assistant.

Ribbed tanks, t-shirts, half-zip anoraks, coach jackets, midi skirts, parachute pants, and Bermuda shorts form Zendaya and Roach’s spring staples. The Cloudnova Moon edgy new sneaker model will also debut in this collection.

Zendaya x ON drops online on the 16th of April. Sign up to be notified here.

PHOTO CREDIT: Courtesy of ON.