Dropping Next Week.
The latest collaborative rollout from the revered British designer, Craig Green has teamed up with sportswear giant Champion for the release of a nine-piece capsule offering inspired by the heritage label’s expansive archive.
Celebrating the American brand’s functionality before anything else, the drop spans two ‘stories’ which sees one focus on archive collegiate graphics, and the other zone in on Green’s penchant for technical innovation and playing with shape. Speaking on the collab, Craig commented;
“Champion has such an incredible history and archive of collegiate uniforms. For me, the collegiate graphics relate to being part of a team and belonging to something, and I like how these pieces were originally created for this function. We explored classic Champion construction details and how elements intended for a purely technical purpose can form the design aesthetic,”
Captured by Amy Gwatkin, check out the campaign in full below and shop the drop from September 3rd at www.championstore.com.
PHOTO CREDIT: @Champion x Craig Green
