Pre-Order with Purpose.
Launching the latest addition to their sustainable led ‘Positively Farfectch’ initiative, the British fashion destination has today launched their ‘Pre-Order’ program which takes a new approach to retail rollout.
Aiming to further cut down on clothing-related waste by only making what’s been sold, the activation will see customers provided with early access to the newest product which can then be purchased, and shipped when made approximately four weeks after ordering.
Offering the ability to purchase before pieces have even been made available to the wider public, 10 brands including Nanushka, Balenciaga, Khaite, Off-White, Palm Angels and Oscar de la Renta have been confirmed at launch, many of which are launching Pre-Order for the very first time through Farfetch.
Check out some shots of what’s available below and visit the Farfetch website to peruse the ‘Pre-Order’ offering now.
