The collection is available now
With summer drawing to a close and the autumn days fast approaching, that shouldn’t stop people from wanting to explore the outdoors. With this as the inspiration, Hélas has released their latest offering for Autumn 2022 with a more technical capsule in order to endure harsher conditions in their playful designs. These include their ‘BOMBER’ puffer jacket and ‘DOCKY’ utility cargos that offer function without compromising on their signature design language.
With the outdoors as the inspiration, one can’t help but think about freedom which is how they’ve approached their graphics for this season. They have done this by adding variations to their logo through their Vimsical Knit Sweater ‘DECO’ and the range ‘BARZ’ as well as flipping their umbrella logo in the ‘LUVU’ range, in an “ode to love” spirit. Iconic pieces such as the ‘PRIMO’ tracksuits, ‘ULTIMO’ sweatsuits and ‘SOURI’ fleece jackets.
Check out the campaign imagery below.
PHOTO CREDIT: @HELAS_CAPS
