Bingo is more popular now than it has ever been. A game that looked dead and buried 30 years ago has managed to capture the hearts and minds of a new generation.
There is one big reason for that: the internet. Bingo has moved into the digital space and is on the crest of the rising wave of online gaming.
Young people have discovered the fun to be had in playing the games at the Jackpotjoy bingo site and others like it and have put this at the heart of their lifestyles. It is a game that seems to keep on growing in popularity and it is worth taking a look at some of the reasons for that.
Reasons for the Growth in Bingo
The most interesting thing about the growth in bingo popularity now is that it is happening at the same time that bingo halls continue to decline. These halls started to shut their doors all over the UK during the 1980s, after attracting huge numbers of customers during the previous couple of decades, and there has not been a big revival of them.
Of course, there are still plenty of bingo halls to be found on British high streets, but they are often sparsely attended and dominated by older people. The attendances at these halls could not possibly account for the sort of profits that the bingo industry makes in 2022, although there are signs that younger generations are starting to check them out.
No, the revival of bingo is being primarily driven by the online version of the game. Online bingo has a number of things in its favour that have helped to attract more people to the game.
Convenience
Britain is not a country that is noted for its wonderful weather. The winters in the UK often seem to start around September and last until the following May and they are full of cold, dark and wet nights.
Even the best bingo halls would struggle to entice people from their homes on nights like that. However, by signing up with an online bingo site, people just have to log in and click on a game to start playing – all from their own warm and comfortable homes.
There is no doubt that this aspect of online bingo has done a lot to boost its popularity, as ease and convenience are very important for people who have grown up in a technological society.
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That last point about people growing up with tech gets at another key aspect of the rise in bingo popularity: it is being fuelled by younger generations. In the days of the bingo hall, the game had an image of being something that your mum – or even your grandma – played while you went out dancing.
Bingo had a pretty unfashionable reputation, but that is not the case anymore. The providers of online bingo have worked hard to give it a makeover; creating cool and fun variants on the classic bingo format and managing to connect with a younger demographic.
Those efforts have paid off too, with people aged between 25 and 34 now the ones most likely to play bingo regularly.
Easy Game-Play
One thing that this new generation of players has discovered through online bingo is that it is one of the easier betting games to play. Games that anyone can master always attract more players than the tougher strategy ones, which is why online slots enjoy greater popularity than Blackjack.
It is possible for everyone to learn the rules of bingo quickly and be in with the chance of a win. That is because it is basically a game of chance.
Games Choice
The world of online bingo is a lot different to that of the bingo hall, with a much greater choice of games on offer to the players. That is another factor contributing to its growth, with young people attracted to games that combine traditional bingo with engaging themes.
The sheer number of games at a typical online site also ensures that boredom is not something that ever becomes an issue. Again, lots of choice is something that the digital generation has grown up expecting and bingo sites deliver it.
Socialising
One reason why bingo has always appealed more to women is that it was a form of casino gaming that was as much about having fun with friends as risking money. Online bingo sites have cottoned on to that and started adding features like chat rooms and live bingo streams so that people can combine their gaming with some socialising.
That is why the revived popularity of bingo in the modern era is still being driven mainly by women. Surveys have shown that around 62% of the players are female.
What the Future Holds
There is every reason to think that the audience for bingo will continue to expand. Evidence suggests that enthusiasm for the online version is starting to get younger people interested in playing at bingo halls as well, which could see them enjoy a new lease of life.
It is also beginning to capture a more diverse customer base, something which is essential if bingo companies want to keep growing the industry in the coming years.
Bingo is on the rise, sparked by the popularity of the online game and internet gaming in general.
