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In the pursuit of supporting young people being affected by homelessness and hardship, Champion and Australian social enterprise HoMie have collaborated with BETA By STH BNK’s Future From Waste Lab to create a collection under HoMie’s sub-label, REBORN. All profits from the collection will go towards their mission of minimising homeless among the youth and equipping them with skills, confidence and work experience to be more prepared for the bright future ahead of them.
This 50-piece collection is all about circularity and sustainability, repurposing faulty or excess Champion products to create mindfully crafted clothing, making each individual piece unique. These alterations are done at BETA By STH BNK’s Future From Waste Lab, known to be a revolutionary testing ground for exploring a new future for fashion in a sustainable manner. Pieces in the collection include hoodies, sweatshirts and t-shirts with tasteful patchwork detailing that looks intentional and very much fashion forward.
“We’re stoked to be working with Champion again to shine light on fashion circularity through REBORN. We wanted to elevate this offering, adding NFC tags to each custom piece. Consumers can scan the NFC tag, leading them to a short video produced by HoMie Creative, focused on our journey to reduce textile waste. The tags allow us to clearly communicate our mission with an extra layer of storytelling, providing a special experience only the wearer can access,” said co-founder of HoMie, Marcus Crooks.
Check out the campaign images below.
PHOTO CREDIT: @CHAMPION
