When Fashion meets Futurism.
A new full collection for Spring/Summer 2024 marks the continuation of PUMA and Coperni’s flourishing partnership.
The collection is highlighted by items like the Speedsuit, Bodysuit, Speed Dress, and Tights. Fluid lines and sleek cuts define the dynamic designs, which are fed from Coperni’s love of futurism along with football jerseys and accessories.
PUMA and Coperni’s initial campaign depicts the duality between stillness and motion through the themes of time and movement. To demonstrate the creative fusion between both brands, two protagonists start their journey as individuals and come together as a symbiosis along the way as seen below.
The PUMA x Coperni collection is available online and in selected stores. Check it out!
PHOTO CREDIT: PUMA x Coperni
