The collaboration fuses 'Tommy Hilfiger's' signature prep with the cutting-edge power of Mercedes-AMG F1 Team and puts emerging designer Clarence Ruth in the driver's seat.
Tommy Hilfiger has launched a limited-edition capsule collection in collaboration with the Mercedes-AMG PETRONAS Formula One™ Team and New York City-based artist, author, and designer Clarence Ruth.
This collaboration hands the creative reins to Clarence Ruth, allowing him to blend his interpretation of Hilfiger’s style with the bold innovation of the Mercedes-AMG F1™ world. Further cementing the fashion and motorsports legacy, the collection will debut at the Barcelona Grand Prix and be worn by Mercedes-AMG Formula One™ Team drivers George Russell and Lewis Hamilton over the June 21st weekend.
The 10-piece motorsport-inspired lifestyle collection combines heritage with a forward-looking vision. Ruth showcases his innovative thinking with pieces like a color-blocked varsity jacket, embroidered chino pants, and soccer jerseys featuring the drivers’ racing numbers.
The brand began collaborating with Clarence Ruth after he won Tommy Hilfiger’s New Legacy Challenge in 2022. Photographed by Micaiah Carter, the campaign features candid shots of George Russell and Lewis Hamilton, alongside a three-part docuseries titled “What It Takes.” This series, also featuring Clarence Ruth, delves into the shared commitment to progress by Tommy Hilfiger and the Mercedes-AMG F1™ Team. It explores themes of risk, failure, innovation, and equality, drawing parallels between high fashion and high performance.
The Tommy X Mercedes-AMG F1 X Clarence Ruth collection will be available online and in selected stores on June 20th. Check out the campaign imagery below.
PHOTO CREDIT: Tommy Hilfiger x Mercedes-AMG Petronas Formula One x Clarence Ruth
