A campaign as a dialogue - Prada in conversation.
The Fall/Winter 2024 Prada advertising campaign encapsulates a fundamental principle central to the brand’s creativity: the concept of dialogue and the exchange of ideas. Genuine human interaction lies at the heart of Prada’s identity, underpinning its fashion expression and the creative partnership between Miuccia Prada and Raf Simons. Each Prada collection represents a conversation, a blend of contrasting opinions and perspectives, reflected both in the designs and in their relationship with the audience. Fashion is an exchange. This ideology extends to the visual imagery of the campaign, mirroring the present moment and reality.
Harris Dickinson, Damson Idris, Yili Ma, Hunter Schafer, and Letitia Wright interact both in person and over the phone, with images of their exchanges evoking the fiction of various eras, the storytelling of narrative cinema, and the authenticity of documentary film.
PHOTO CREDIT: @PRADA
