A Star-Studded Line-up.
Acting as part of Shanghai Fashion Week, Moncler are set to unveil “The City of Genius” on October 19th, being a metropolis of immersive experiences that is to act as a global epicentre of creativity.
Rising over an unprecedented 30,000 square-meter space, The City of Genius intersects neighbourhoods to underline strong creative concepts that will showcase new collections and experiences co-created by a new lineup of global creative visionaries, including some of your favourite musicians and designers. The project poses questions whilst blending creativity and innovation with Shanghai’s unique local culture, putting forward the query: how do you live Genius? Deriving from the brand’s core belief that we are all born Genius, and uncreative behaviour is learned and moulded as we grow up in life, Moncler Genius strives to always bring new, creative ideas into existence. This latest project will be a place for creative communities to observe, examine and experience what is possible beyond conventions, where luxury, art, design and entertainment join forces.
The new lineup of Moncler Genius co-creators includes Vogue Editorial Advisor Edward Enningful OBE, streetwear legend FRGMT by Hiroshi Fujiwara, Gilga Farm by the multi-talented Donald Glover, Chinese artist LuLu Li, Mercedes-Benz by Nigo, luxury brand Palm Angels, musician and designer A$AP Rocky, and singer Willow Smith. Joining this stellar line-up are designers Rick Owens and Jil Sander, who will both present special showcases of creativity within the City of Genius.
PHOTO CREDIT: Moncler
