Featuring a line-up of stars with their closest people.
This year, JD Sports redefines festive traditions with its ‘Family’ campaign, a heartfelt tribute to the connections that truly matter. Stripping back the usual seasonal glitz, the campaign focuses on the authentic moments that bring us together—whether it’s the family we’re born into or the chosen bonds we cherish.
Bringing this message to life, JD enlists some of the UK’s biggest stars, including Central Cee, Maya Jama, Trent Alexander-Arnold, Paddy “The Baddy” Pimblett, and Beta Squad, joined by their real-life families and closest friends. From lively kitchen banter to road trips with mates, the campaign paints a vibrant picture of modern family life in 2024, celebrating togetherness in its most relatable, unfiltered form.
