Landed in Soho.
Set in Manhattan’s SoHo neighborhood, the store will occupy a 10,000-square-foot space on the iconic corner of Canal and Broadway. The store is more than a shopping destination; it’s a physical manifestation of Telfar Clemens and creative director Babak Radboy’s innovative, internet-first approach to fashion. At its heart is a TV studio where visitors can create and display their own content in real time on digital screens throughout the store, echoing the brand’s TELFARTV channel. This format invites customers to not only shop but also become part of the Telfar narrative.
Inside, you’ll find a curated space for Telfar’s ready-to-wear collections and a expected bag bar featuring every Telfar bag ever created, displayed on a Chinese takeout-inspired menu board. There will even be “off-menu” bags—exclusive designs that haven’t yet been released. To celebrate the grand opening on November 23, Telfar Global is throwing an interactive block party behind the store, promising a one-of-a-kind experience living the New Yorker dream.
PHOTO CREDITS: Courtesy of TELFAR & Pierce Robinson
