Perform at Your Best.
NBA Finals MVP and Boston Celtics combo guard Jaylen Brown has unveiled his athleisure brand, a new segment to 741. The range blends luxury with performance, and was spearheaded by Brown directly.
On the court, Brown is a defensive menace, combining with Jayson Tatum to win the NBA championship last season. Off it, Brown is a creative and brainiac. He is an avid chess player, lectures in biotics at Harvard and is the NBA Player’s Associations youngest Vice President.
His latest off the floor endeavor was launching his athleisure capsule under 471. The line features mens and womens clothing, ranging from puffer coats and hoodies to hats and accessories. The garments effortlessly blend sleek and minimalist designs with utility.
“This collection represents the intersection of luxury and performance, says Jaylen Brown. “It’s not just about looking good – it’s about feeling great and performing at your best. 741 is a reflection of who I am, both as an athlete and as someone who’s passionate about pushing boundaries, and I’m set to do this in both sports and fashion.”
Brown’s 471 athleisure range is now available on the brand website. Check out the imagery below.
PHOTO CREDIT: 741
