A Purposeful Approach.
Diesel and Timberland have joined forces for a unique collaboration: DIESEL LOVES TIMBERLAND. This initiative, part of Diesel’s ongoing Diesel Loves program, encourages brands to collaborate and minimize waste.
The capsule features a limited-edition collection of shirts, each crafted from a combination of unsold Diesel denim and Timberland plaid flannel. This innovative approach gives new life to existing materials, addressing the industry’s overproduction challenge.
“We are thrilled to partner with Diesel on this important project,” said Maisie Willoughby, Chief Marketing Officer for Timberland. “Sustainability is core to our brand, and this collaboration allows us to reduce our environmental impact while creating a stylish and unique product.”
Glenn Martens, Creative Director for Diesel, emphasized the significance of collective action: “It demonstrates that even small steps can make a big difference. By working together, we can create a more sustainable future for the fashion industry.”
The capsule will be available globally from January 22nd at select Diesel and Timberland stores, and online.
PHOTO CREDITS: Diesel
