Where Light Finds Us.
Conceived by Creative Director Sabato De Sarno and directed by Xavier Dolan, the campaign stars Yara Shahidi and George MacKay in a story of fleeting intimacy and shared emotions. Set in luminous, dreamlike spaces where sunlight transforms the ordinary into the extraordinary, the campaign reflects the beauty of life’s fragile yet profound moments.
The collection integrates into this narrative, blending lightweight fabrics with structured silhouettes, luminous tones with unexpected colors, and simplicity with complexity. Iconic pieces like the reimagined Bamboo 1947 bag highlight Gucci’s signature balance between heritage and modernity. As Dolan puts it, the campaign offers a moment of “alleviation,” inviting audiences to pause, breathe, and find comfort in a fleeting yet meaningful glimpse of tenderness and beauty.
Take a look into the campaign below.
PHOTO CREDITS: Xavier Dolan / Gucci
