Motorsport Culture.
Since its launch, Anti Social Social Club has slowly becoming a key phenomenon in the streetwear industry, balancing exclusivity with cultural relevance. Known for its past collaborations—from COMME des GARÇONS and Nike to Formula 1 and more—the brand continues to expand their community and reinforcing their game with new collections.
For its FW25 collection, Anti Social Social Club turned to motorsport culture for inspiration, blending elements of racing gear with the brand’s signature irreverent graphics and bold typography. The collection introduced racing jackets and trousers, drawing from the aesthetics of professional pit crews, alongside ASSC’s staple hoodies and oversized silhouettes. Playful wordplay remained central to the designs, with standout pieces featuring quotes that referenced the both physical fatigue and motorcycle exhaust (very relatable).
Beyond the thematic influence, the collection experimented with new fabrics, color palettes, and silhouettes, signaling a refinement in the brand’s approach while maintaining its signature DIY ethos. Though still rooted in streetwear, the designs hinted at a more technical, performance-driven aesthetic, in line with the high-energy world of motorsports, a trend that we have spotted in this menswear season.
To mark the launch, ASSC presented during Paris Fashion Week the collection , a move that reflected the brand’s goal to grow their presence in the UK and EU markets. The setting, an art gallery, served as more than just a display space—it embodied the brand’s spirit and perhaps a spoiler of their future plans.
Take a look below on the collection.
PHOTO CREDITS: Courtesy of the brand
