A Cultural Moment for Fashion & Sport.
The worlds of sportswear, football, and high fashion have collided in a striking new collaboration. PUMA, AC Milan, and Off-White™ have unveiled a fresh range of kits and apparel, blending performance functionality with Off-White™’s signature aesthetic. Centered around the concept of “Dreamland,” — which explores a rich tapestry of values and symbolism, the collaboration isn’t just about outfitting players; it’s a statement about the evolving intersection of sport and style and celebrating the unifying and inspiring power of dreams, creating a cultural moment that extends beyond sport.
The kit, which doubles as Off-White™’s first on-pitch kit design, features collared jerseys in a black/green and red/green gradients, accented with AC Milan’s classic red. A “63” on the collar commemorates the club’s 1963 cup victory, while quotes honouring Martin Luther King Jr.’s “I Have a Dream” speech are incorporated. Dual Off-White™ and PUMA logos appear on the right chest, opposite AC Milan’s “DIAVOLI” emblem. Off-White™’s signature zip tie with collaborative branding completes the design.
The collaboration also speaks to the growing convergence of sport, fashion, and culture. Football kits are no longer just functional garments; they’ve become powerful symbols of identity and style. By partnering with Off-White™, PUMA and AC Milan are acknowledging this shift and embracing the power of fashion to elevate the sport.
The AC Milan x Off-White™ x PUMA 2025 kit will debut on-pitch on February 16th in their match against Hellas Verona and will be available at PUMA, AC Milan stores, and select retailers starting February 14th.
Check out the images below.
PHOTO CREDIT: Off-White™
