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KSUBI Drops Skate-Inspired Campaign to Launch New Premium Denim Collection ‘Kselvedge’

By March 11, 2025Fashion News

Made in Europe.

KSUBI has just dropped ‘KSelvedge‘, a premium selvedge denim collection crafted exclusively in Europe for the true denim aficionado. The collection redefines durability, offering high-quality denim that’s made to be worn and lived in, in true style.

Collaborating with three iconic European mills, including the legendary Candiani Mill in Milan, Ksubi has embraced traditional craftsmanship within its collection. Using vintage shuttle looms, the collection delivers denim that’s tough, timeless, and finished with the signature self-edge of selvedge.

The drop introduces new styles in Ksubi’s signature fits: Chitch, Hazlow, and Anti K. Along with classic Raw and Raw Black denim, KSelvedge debuts five exclusive washes: New York Black, Chicago Black, LA Blue, Sydney Blue, Melbourne Blue, and Artist Blue. Each wash is a tribute to the global cities that inspire the Ksubi brand. With revamped pocket tags and a sleek “Made in Europe” swing tag, KSelvedge is as much about quality as it is about authenticity.

The launch is brought to life with an official campaign featuring LA skate legends Erik Ellington and Davey Sayles, shot in the streets of Milan by Andrew Peters. The campaign explores the seamless intersection of street culture and luxury, check it out below.

PHOTO CREDIT: KSUBI

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