The Trilogy.
From the spark of an idea, Levi’s and Beyoncé ignited a cultural conversation with their “Reiimagine” campaign, now blazing into its third chapter: “Refrigerator.” Building on the momentum of “Launderette,” which provocatively reinterpreted a classic Levi’s ad, and “Pool Hall,” an ode to the brand’s musical roots, “Refrigerator” shifts gears, transporting us to a sun-drenched roadside diner.
Anchored by Beyoncé’s magnetic presence, the film showcases her in iconic Levi’s pieces – the Western Shirt, 501 Original Shorts, a crisp tank, and a red paisley bandana – each element radiating effortless style and readiness for whatever comes next.
Take a look into the campaign:
PHOTO CREDIT: Levis
