A Bold New Concept.
Pull & Bear has unveiled their latest brick-and-mortar endeavour, a 1,391m² futuristic space designed for a new archetype of retail shoppers.
Reflecting the brand’s refreshed, modern identity, the two-floor experience ushers in a forward-thinking shopping experience. The store features digitized and minimalist designs rooted in modern aesthetics, represented through textured white walls and industrial metallic touches. Designed to manoeuvre shoppers from collection to collection, luminous details have been strategically placed throughout the space allowing shoppers to easily find garments.
One of the store’s standout features is small in stature, yet expansive in its technological advancement. Rooms are outfitted with 0.5 view systems, a similar angle to the one seen on phone cameras, allowing the customer to see each and every product they try in its entirety. Continuing on the digitised theme, virtual communication is placed throughout the store, via multiple-position screens and polycarbonate light bars, alongside assisted self-check-out. Further, the brand has a dedicated “infinity area” which provides support for content creators looking to pull in views wearing Pull & Bear designs.
A focal point in the store is their sub-brand, STWD, which is a unisex collection exclusive to the Oxford Street flagship. Lucky viewers were able to set their sights on this collection during their pop-up launch in Milan.
Pull & Bear’s new Oxford Street flagship truly represents the future of shopping, honing in on its youthful and dynamic spirit. Prospective shoppers can visit the store at 213 Oxford Street, W1F 7HL. Check out the store imagery below.
PHOTO CREDIT: Pull & Bear
